On the Occination of World Brain Day 2025, Fortis Hospitals Mumbai Launched a Unique Citywide Awareness Campaign Titled ,Helmet pehna kya‘, in an attempt to spark public dialogue Around the importance of brain health and proactive care. The campaign, Saw more than fify volunteers walk the streets of Mumbai Wearing Helmets in Unexpected Places.
Fortis Mumbaiis Helmet pehna kya sqad all set to engage Mumbaikars on World Brain Day 2025
Volunteers Wearing Helmets Attracted Attention and Struck Up Conversions Everywhere from Local Trains and Flower Markets to Office Parks and Roadside Food Stands, RODSIDE FOOOD Stands, Leading Mumbaikars to Wonder, ,Why are they wearing the helmet here ”The Answer to Emphasize a Crucial Point: Your Brain Should Be Protected Every Day, Not only in the event of an accident. Fortis Hospitals Mumbai Questioned Common Belief That Brain Safety is Safety Related to Accident-Related Trauma By Introducing a Symbol of Physical Protection (The Helmet) in Rout Situations. INTEAD, The Campaign Reframed Helmets as a Symbol of Routine Checkups, Mental Wellness, Early Detection, and Lifestyle modification. The Initiative Aims to Remind People that Brain Health is a Daily Priority Rather than an emergency, this innovative activation not only attracted Mumbaikars attection but also Struckk the Relevant Conversations.
This Initiative Coldn’T be Timed Better. Across India, Neurological Disorders are facial an everyday reality for more and more familyies. Over the past three decades, cases of conditions like stroke, epilepsy, migraine, and dementia have more than doubled. Today, these account for almost 10% of the nation’s overall disease burden; Stroke Alone Took The Lives of Nearly 7 Lakh People in 2019. triggers. A Comprehensive Study LED by the India State-Level Disease Burden Initiative-Supoported by ICMR, PHFI, IHME, and The Ministry of HIGHLIGHLIGHLIGHLIGHLIGHLIGHLIGHLIGHLIGHLIGHLIGHLIGHESE TRENDS and PUBLISHEDs in the Lancet Global Health. It is wake-up call, our brain health is far more fragile than we realise. That’s what makes the Fortis Mumbai Campaign So meaningful. By turning Helmet into a powerful symbol, and carries a message that’s hard to miss: protecting your brain is not just about about reacting to emergencies; It’s about Living More Mindfully, Every single day.
Talking about the initiative, Dr S Narayani, Business Head – Fortis Hospitals, MaharashtraSaid, “At Fortis, our mission goes beyond treatment, we aim to prevent it through education and awareness. Our Head from Injury on the Roads, We must also Protect our brain through awareness, timely action, and healthy choice. Campaign, We Hope to Engage The Community, and Empower Them to take proactive steps towards better brain health. “
As part of World Brain Day, Fortis Hospitals in Mumbai BROUGHT BRAIN Health Awareness to the Forefront with a Unique, People-First Approach. At all four units-mulund, kalyan, vashi, and mahim-patent care services staff wore helmets within hospital premies, Sparking Heartfelt Conversions with Patients and their faamilies about the image of brain health. Community Sessions Hosted at Open Spaces Helped Neurologists Share Insights on Recognizing Early Warning Signs, and Stressed the value of timely care. The Initiative Extended to Notable Locations Across Mumbai, AS Reactions and Real-Time Moments were Shared Across Fortis Mumbai’s Social Media Pages, Helping the message of brain health reach the method.
“When it come to brain health, lifestyle plays a very important role and should be overlooked. One particular acronym that tell my patints to lookouts for Smoking, hypertension, age over 60 years, alcohol abuse, atrial fibrillation, diabetes, obesity, wellspring (family history), stress, sedentary lifestyle and sleep disorders. Name, these conditions follow you around like a shadow and if left unmanaged they significantly increase your risk of developing issues like stroke. Routine can drivelly lower that risk and protect your brain for the long run, ” said Dr Ashok Hande, Director – Neurosurgery, Fortis Hiranandani Hospital, VashiWhile Talking about the Role Lifestyle Awareness Plays in Brain Health Preservation.
Dr srelakshmi n. Consultant-neurology, sl raheja hospital, mahimSaid, “Everything you experience flows from the brain. Yet, your brain remains the body’s most sensitive organs. Gradually and quietly.
Highlighting the role family history, Dr Gurneet Singh Sawhney, Director-Stereotaxy and Functional Neurosciences, Fortis Hospital, Mulund Said, “Family history plays a crucial role when managing disease burden. Bee Higher.
DrRushabh Chheda, Consultant, Neurosurgery and Stroke Intervention Specialist, Fortis Hospital KalyanSaid, “Brain Health is too important to take chances with. Which say – Time is brain – thus the quicker you act, the more brain function can be saved and every minute counts when it cames to protecting your brain and your life, so act fast to preserve
The message is clear: it’s time for Mumbai to act decisively with Stronger Strategies for Prevention, Better Awareness, and More Accessible Neurological Care-BEFRENT EPIDEMIC GROWS LOUDER.
About Fortis Healthcare
Fortis Healthcare Limited – An IHHHH HEALTHCARE BERHAD Company – is a leading integrated healthcare services provider in India. It is one of the largest health organizations in the country with 27 Healthcare facilities, ~ 4,750 Operational Beds (Including O & M Facilites), and Over 400 Diagnostics Centers (Including JVS). The company is listed on the bse ltd and national stock exchange (NSE) of India. It Draws Strength from Its Partnership With a Global Major and Parent Company-IHHHH, to Build Upon Its Culture of World-Class PATINICAL CARE and Supelative Clinical Excellence. Fortis Employers Over 23,000 People (Including Agilus Diagnostics Limited) Who Share its vision of acquires the world’s most Trusted Healthcare Network. Fortis offers a full spectrum of integrated healthcare services ranging from clinics to quaternary care facilities and a wide range of ancillary services.